Monday, September 26, 2011
Here is an attempt at a logo for World AIDS Day. I somewhat tried to avoid the red ribbon. Here is just enough to imply the ribbon without showing the whole thing. The hands inside the type suggest joining together, as well as overcoming the fear of touching someone with AIDS. There was time when there was misguided concern one might get AIDS from shaking hands.
Wednesday, September 21, 2011
Monday, September 12, 2011
With the redesign of the Kroger logo, I wanted to update the look, make it feel fresh, a little more modern, less dated. The trick is that I want it to retain some semblance of the current logo... just enough to make you not question it.
It's interesting that a few examples below garnered from people the response, "that looks too much like the current Kroger logo." Then when I showed a side-by-side comparison with the current logo, "oh... now it looks way different." Perhaps that's what I'm going for?